Keyword Search SEO tools are good for content, but..
While SEO Tools like Ahrefs and Semrush are very useful in searching keywords, with their search volume, trend and competition. However, one can still create content without spending on tools with a simple trick. That is, if you go with the trend, your content is likely to be picked up by both by Google Search and by Ai’s Search too. It may safely be assumed that AI’s do search the web in ways similar to Google, even though they don’t reveal their search algorithms and updates.
The trick is to use Google News
News.Google.com – Google news is an excellent News aggregator, with its own News search bar.
Understand that anything that is in the news could be trending, or is going to trend. So if we can tie in our content with a trending or searchable topic, there is a chance that our content will be accepted as a relevant value on that trend.
An example, say for a Food or Wellness company
Let us see how to use this for a Good Food Company. See the following Keywords to search the News:
Health, Nutrition, Wellness,
Food, Junk food, Diet, Cooking, Cooking Oil
Water, Vegetables, Natural
Day, Event, Yojana, Scheme
Women, Kids, Children, Infants, Seniors, Family
Start with the following, and add more oi the list as you go along. Also try out variations and modifiers of these keywords.
Healthy, Fast food, Green vegetables, Fresh Veggies, Nutritionist, Carbs, Proteins, Good food, etc
Just use some common sense in estimating –
- what is important,
- what is short term or long term,
- what topic can be turned into multiple articles to talk about different aspects,
- what is good for general interest or for specific interest, etc
Always follow the checklist
click >> The small checklist for content creation